Use of Social Media in Product Marketing and Management

Thank you for taking this short nine question survey about how product management and marketing use social media. The results of this survey will be shared by Pragmatic Marketing in November.

How often do you use social media for...

	Never	Rarely	Often	Daily
Keeping current on issues	Keeping current on issues Never	Keeping current on issues Rarely	Keeping current on issues Often	Keeping current on issues Daily
Keeping current on technology	Keeping current on technology Never	Keeping current on technology Rarely	Keeping current on technology Often	Keeping current on technology Daily
Entertainment	Entertainment Never	Entertainment Rarely	Entertainment Often	Entertainment Daily

What social media do you personally consume?

Do you use social media for the following activities?

Researching market problems	Customer service
Researching competition	Thought leadership
Researching personas	Lead generation
Positioning or messaging	Live events (e.g. Webinars, Trade shows, Conferences)
Requirements definition

How do you rate the quality of information you get from social media?

Excellent
Good
Mediocre
Poor

Does your company have a social media policy?

No
Yes, and it's wide open - I can use social media with little restriction
Yes, but I need to have my usage reviewed
I'm not sure if we have a policy

Who owns social media efforts at your company?
Scenario: Someone is actively complaining about your product on social media. How do you react to this situation?

We follow a formalized response policy
I respond directly
Someone escalates to an executive and a firefight begins
We ignore it
Everyone gets hysterical

Scenario: Someone is actively praising your product on social media. How do you react to this situation?

We follow a formalized response policy
I respond directly
Someone escalates to an executive and a firefight begins
We ignore it
Everyone gets hysterical

How do you measure the impact of social media?

We have been asked to provide measurement and are trying to figure out the metrics
We measure social media by number of leads generated
We measure social media by buzz
We don't measure today
Other Please specify

Would you be willing to have a follow-up interview? If so, please leave us your name and email address:

Name
Email